![]() ![]() Recently, academic attention has turned to understandings of online misogyny, e-bile (Jane, 2014), trolling (Herring et al. Lastly, I discuss other reddit forums that (meta-) textually engage with reddit itself, to emphasize the generativity of the cyber-metapragmatic function in enabling users to engage creatively (and playfully) with the semiotic mechanisms that enable the signification of community, as well as alterity. Commentators have extolled the " disruptive " and creative potential of online communication I show how the voting system on reddit, which provides linear order to reddit submissions, functions as a force for social control, whose conceptual foundation in an ostensibly democratic ideology masks the work it does to rationalize the hegemony of pre-established narratives. Tumblr posts on reddit forums such as /r/TumblrInAction)? In order to illustrate the participatory semiotic processes that constitute and reproduce these everyday online practices, I introduce the concept of cyber-metapragmatic knowledge. What is it that enables reddit's users to interpret and participate in the ritualistic displacement and re-entextualization of others' speech (e.g. I am able to show how the online environment facilitates the display and re-entextualization of " others' " speech, and here I draw parallels with Miyako Inoue's discussion of the print-mediated metapragmatics of citation that played a central role in the creation of the Japanese schoolgirl stereotype: both are based on overheard utterances. ![]() First I examine how users of reddit appropriate, represent, and (usually, derisively) caption sample utterances posted to another online platform,. ![]() The primary focus is on forms of discourse participation that are unique to online environments-voting, creating subreddits, commenting on threads-and their relationship to the " ideological intervention " that maps sociocultural meaning onto contextual language use whenever and wherever it occurs. It also explores the community’s troubling gender and racial politics and how some Redditors are carving out their own space on the site to fight back.īuilding on recent work in linguistic anthropology, this paper addresses textually mediated participatory practices on the online platform. The book explores the ways in which community on Reddit is formed and solidified through play and humor, and the complex ways in which Redditors come together that demonstrate a deep capacity for altruism and charitable giving, but can easily lapse into mob action. Massanari’s ethnographic work provides a detailed examination of the contradictions that shapes Reddit’s culture and how they reflect its role as an epicenter of geek culture. Reddit enables the sharing of original and reposted content from around the web, and provides a platform for like-minded individuals to commune around topics of interest – everything from the joys of drinking beer in a shower (/r/showerbeer) to celebrating the pleasures of tidy penmanship (/r/penmanshipporn). What does online community look like in the age of social networking? How do participatory culture platforms reflect both their designers’ intentions and the desires of their users? In this incisive and timely work, Adrienne Massanari discusses how culture is created and challenged on (the self-proclaimed “front page of the internet”).
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